History of google
In 1998 the google search engine is not familiar or famous to the people.2 years and a few months later an incident take place in United states.That incident is the major turning point of the google company become famous.Because,after this incident google users are searched about this world trade center. But the user didn't get the good result about world trade center. To overcome this crawlable issue the company arranged a meeting and some questions are take place in the meeting.
Crawlable means in google search engine 3 process are there. Crawling.catching,index
1.Crawling
In google some algorithms are developed by Larry Page and Sergey Brin called google boats or spider etc.It is a program used to found new websites or web pages by running this program.This process is called crawling
2.Catching
Saving process in the google search engine is called catching.In google new websites and web pages are founded by the algorithms and identify the web pages or websites in which category and the newly founded websites or web pages saved in the suitable category in the database of google search engine
3.Index
Listing process in the google is called index.In index process google goes to the database and collect data similar to the user's topic and shown the result to users
To overcome the crawlable issue google decided to release a guide named as SEO optimize starter guide.google's aim is spread knowledge about SEO and how can we do SEO works in our own pages and sites.After releasing the guide all webmasters read that guide and web masters start to do SEO works on their own pages and sites. After the work, the result is all websites and web pages in the google are become crawlable. Finally the google overcome the crawlable issues by releasing the SEO optimize starter guide.
SEO practices can be broadly classified into two, White hat and Black hat SEO. White hat SEO is the most genuine practices to gain higher page rank. Black hat SEO look for loopholes in Googles algorithm in order to rank higher in the search engines.
After a few period google going to an updation . content specific is changed into link specific.Link specific means which websites get more links from other websites that websites get ranked .
Google move to the next updation. Link specific is changed into quality link specific.In that updation quantity of links is not important.quality links are important.
In 1998, they bring Page Rank the technology that Google uses to attain the quality of the sites.You will lose page rank or equity if you pass several links into websites with low page rank called passing the juice
updates 2000-2002
Google AdWords commonly known as paper click where you can advertise your website by paying google as a prepaid program.
Google adsense is an affiliated marketing program where you can publish google ads and earn revenue when somebody clicks in your ads .
updates of 2003-2004
many websites lost their ranking because keyword stuffing.Because it emphasized on quality content. In 2004 'Google Suggest' is introduced as a Google's feature.
Updates of 2005
In the dawn of the year, to decrease the spammy links Google joined with Yahoo & MSN for the No follow attribute. That November, Google introduced, which is still used to measure traffic and campaign ROI(return on investment).
Updates of 2010
We can see the suggestion from Google while we type for a query. These rolled out in September.in 2010 google give importance to social medias.Websites get more shares in social media have more ranking.
In 2011 google build a team called webspam team. Matt Cutts is the first team head of webspam team. webspam team controls the spam activities and improve the quality of google search result.
GOOGLE UPDATIONS
PANDA UPDATION
content spaming: It also checks content duplication,low quality content,tinny pages,keyword stuffing,content spinning.In google panda updation so many versions are developed by google and panda 4.0 version is more useful to google.Because panda 4.0 version helps google to remove millions of content duplication pages.
PENGUIN UPDATION(2012)
It is an algorithm update against link spamming.It rolled out in April 2012, real-time updation. It was an effort to avoid low-quality websites that give spammy links and keyword stuffing.Link spamming include link exchange,paid links,command spamming,wikispamming,guest blogging
Link exchange:Exchanging links between two websites
Paid links:Selling or paid links are not allowed by google.So google punished by penguin updates.
in different websites as a guest
Command spamming:Building links using comment in a blog post.
Link farming :A link farm is a website (or a group of websites) created for the purpose of increasing link popularity of another site by increasing the number of incoming links.
wiki spamming: Building unnatural links from Wikipedia in unnatural way to manipulate SEO ranking
Guest blogging: Publishing blog articles
HUMMING BIRD UPDATION(2013)
RANK BRAIN UPDATION(2015)
It is an updated version of humming bird updation. Rank brain updation google used artificial intelligent as a search engine ranking Intelligence is was deeply used. Let see an example, different age groupers are searched for a cordless mouse in a different ways. Google always try to give the results in incorrect way.
factor.Here artificial PIGEON UPDATE
EMD(Extract Match Domain)
Google launched on 28th September 2012 to prevent a low quality site from ranking high. Google catch the sites which had been developed with keywords that match search terms in their domain name and does not have upgraded to maintain the quality of web page.
PARKED DOMAIN UPDATE
This launched on 12th April 2012. Parked domains is an alias domain for your primary domain. It will be pointing to the same web page. Imagine if someone search for a brand name and if the search engine brings up the parked domains first, this activity will lessen the quality of the page.
PIRATE UPDATE
Pirate update is connected with duplicated contents and multimedia files like images,videos which allegadly using infringing original URLS or websites
MOBILE GIDDEON UPDATION(Mobile Friendly Updation 2015 April 21)
By 2015 the number of mobile users increased. By April 2015 Google also released new mobile-friendly algorithm designed to give mobile-friendly pages in mobile search. That is, there should not be horizontal scrolling in mobiles. Also, the user would not have to tap the screen to read the content.The size of characters are readable to users. If a user gets into a website using a specific mobile device using a specific mobile device then the website should be shown accordingly. The latest update launched in 2016 (Mobile Giddeon Updation 2.0).
