On page optimization
On page optimization improves the website's position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.On-page ranking factors can have a big impact on your page's ability to rank if optimized properly.
Snippet
snippet is a preview available in google search when we conduct a search.snippet are of two types normal snippet and advanced snippet.The difference between normal snippet and an advanced snippet is both snippet have one title,and a meta description and a url .But in an advanced snippet special features are shown. Example,star rating,authorship,a search bar,bread crump,thumbnails etc;
Title Tag
A title tag is an HTML tag that specifies the title of a web page. Title tags are displayed on search engine results pages as a clickable title for a given result, and are important for usability. The title tag of a web page is the accurate and concise description of a page's content.In a title tag give suitable and impressive keyword.It helps to improve the probability of getting more clicks.In page title character or words are limited.limit is 55-60 characters or 8 or 9 words
code sample
<head>
<title>Example Title</title>
</head>
Meta Description
The meta description is an HTML code that provides a short note of a web page.
Search engine sort of a Google usually show the meta description usually up to one hundred sixty characters long in search results wherever they'll extremely influence user click-through rates.
code sample
<head>
<meta name="description" content="This is an example of a meta description. This will often show up in search results.">
</head>
Head section
Indexation-controlling parameters
Noindex: Tells a hunt engine to not index a page.
Index: Tells a hunt engine to index a page. Note that you just don’t ought to add this meta tag; it’s the default.
Follow: notwithstanding the page isn’t indexed, the crawler ought to follow all the links on a page and pass equity to the joined pages.
Nofollow: Tells a crawler to not follow any links on a page or pass on any link equity.
Noimageindex: Tells a crawler to not index any pictures on a page.
None: corresponding to exploitation each the no index and no follow tags at the same time.
Noarchive: Search engines mustn't show a cached link to the current page on a SERP.
Nocache: Same as noarchive, however solely utilized by net mortal and Firefox.
Nosnippet: Tells a hunt engine to not show a piece of this page (i.e. meta description) of this page on a SERP.
Noodyp/noydir: Prevents search engines from employing a page’s DMOZ description because the SERP piece for this page. However, DMOZ was retired in early 2017, creating this tag obsolete.
Unavailable_after: Search engines ought to not index this page when a selected date.
Body Section
main view point in body section is heading.Header tags are part of your content; in short, they are the headings that you use to structure your page.As well as improving user experience and easy to read, header tags can also help search engines in understanding what your content is about.
<h1> tag
Font size hierarchy of html h1 represents most visible section or most visible text area .
sample:<h1>A quick and easy guide to meta tags in SEO</h1>
<h2> tag
H2 tag can be utilizing as sub heading where you can use secondary keywords,but it should be relevant with with the following content
sample:<h2>Why do meta tags matter?</h2>
<h3>tag
H3 tag can be utilizing as minor heading
sample:<h3>1. Title tag</h3>
Content optimization
Content improvement may be a method during which an online page and its content area unit optimized to become additional enticing, helpful and unjust to users.The processes usually embrace fixes and enhancements on technical performance (ex: page speed) and content copy for it to perform and rank higher on search engines.
Keyword Density
Keyword density tells you ways usually an enquiry term seems in an exceedingly text in relevance the whole range of words it contains.For example: if a keyword seems thrice in an exceedingly a hundred word text the keyword density would be third-dimensional.From the purpose of read of search engines, a high keyword density may be a smart indicator of computer program spam.If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results.It helps to SEO ranking if you can use the focusing keyword arranging in a text area using java script
eg :slider
Anchor text optimization
Anchors text is that the text displayed on an internet site for a given link.Users click on the anchor text so as to induce to the associated web site.Links like “here” or “next” aren't appropriate as a result of they are doing not give any data regarding their destination.A visitor is not very likely to click on links like these.Anchor text is worked as fuel or energy booster in the time of crawling
image optimization
In an image optimization the main area is alt text .alt text is used to crawl the image easy and identify the image is based on which topic.
1.alt text
Alt attributes create it attainable to enter another description within the hypertext markup language code for each image on an internet site.This description seems if, for a few reason, the image can not be displayed.Search engines’ ability to acknowledge the contents of pictures continues to be restricted that is why they think about the choice description so as to work out what the image contains.The angular position attribute will influence the content that search engines think about an internet site to be relevant.Ideally the choice descriptions ought to additionally contain the search terms that the web site is optimized.
2.file name of image
gave filename to an image related to the topic
3.content
content under the image should be related to the image
authorship optimization
Authorship optimization or Editorial power is that the method for article authors to attach with Google profile to their printed content to form possession.Through this method the advantage of author supremely sensible.When we makes a piece of writing and printed to the web before making certain authority, it's important to the articles once creep Google and visits the content readers.Authorship provides authority and validity to content readers.Authorship optimization is merely for single article not for web site.
